Kansas City Friends of Alvin Ailey

Challenge: Founded in 1984, Kansas City Friends of Alvin Ailey (KCFAA) is the only presenter of New York’s Alvin Ailey American Dance Theater and Ailey II in Kansas City and the company’s only second home. As part of the organization’s 40th anniversary, I was asked to complete the first successful logo redesign.

Solution: We honored the history of the original brand by keeping red as the primary color and using a figural element. I also evolved the visual direction of the brand by adding the teal and bright yellow colors to the palette.

Results: The clients LOVED the new look and the board of directors approved it unanimously.