Welcome to the Flavorhood

Challenge: As a relatively new brand, BLK & Bold Specialty Coffee, a 100% Black-owned brand, was seeking to increase brand awareness and drive trial.

Inspiration: Our research found that flavor description and taste appeal was the best way to drive trial for 55% of respondents. This insight combined with BLK & Bold’s social impact model became the foundation for our concept.

Idea: Welcome to the Flavorhood — where specialty coffee meets community impact. This unproduced concept employs a neighborhood setting as a vehicle to introduce consumers to BLK & Bold’s communal brand experience. BLK & Bold energizes you, inside and out, to fuel the initiatives you’re pouring back into our collective community.