Bold Moments

Challenge: BLK & Bold is a 100% Black-owned premium coffee & tea brand with a focus on social impact. After just four years in business, they were seeking to develop an ownable strategic brand platform to bolster their marketing efforts.

Solution: Bold Moments is comprised of three messaging pillars: Give Boldly, Live Boldly and Lead Boldly. Our team also conducted a brand lift study and augmented their brand guide.